Microsoft Investment In Apple 1997
Microsoft’s Saving Grace: The Apple Investment of 1997
In the annals of business history, few events are as surprising and impactful as Microsoft’s $150 million investment in Apple Computer in 1997. At the time, Apple was teetering on the brink of bankruptcy, plagued by dwindling market share, a lack of direction, and a string of unsuccessful product launches. Microsoft, on the other hand, was the undisputed king of the personal computer market, facing accusations of monopolistic practices.