Ruffer LLP is a London-based investment management firm, primarily known for its cautious and often unconventional approach to investing. Founded in 1994 by Jonathan Ruffer and Henry Maxey, the firm caters mainly to high-net-worth individuals, families, charities, and institutions. They manage assets across a range of investment strategies, with a strong emphasis on capital preservation, particularly during periods of market volatility. A defining characteristic of Ruffer’s investment philosophy is their focus on “all-weather” investing. This means constructing portfolios designed to perform reasonably well regardless of the prevailing economic climate, whether it be inflation, deflation, recession, or growth. This strategy has led them to hold a diverse range of assets, often including those considered less conventional, such as gold, inflation-linked bonds, and options. Ruffer’s investment process is driven by macroeconomic research and a focus on identifying potential risks and opportunities. They employ a top-down approach, starting with a broad assessment of the global economic landscape and then identifying specific asset classes and securities that are likely to benefit from or be protected against the anticipated trends. This process is supported by a relatively small and highly experienced team of investment professionals. One of Ruffer’s notable successes has been their ability to navigate challenging market conditions. During the 2008 financial crisis, their portfolios significantly outperformed the broader market due to their conservative positioning and hedging strategies. Similarly, they have often been early to identify and act upon potential risks, such as rising inflation, which has allowed them to protect client assets. However, Ruffer’s cautious approach can sometimes result in underperformance during periods of strong market rallies. Because they prioritize capital preservation, their portfolios may not capture the full upside potential when riskier assets are performing exceptionally well. This can lead to periods where their returns lag behind those of more aggressive investment strategies. Over the years, Ruffer has developed a reputation for its outspoken views on the financial markets and the global economy. They often publish research and commentary that challenges conventional wisdom and highlights potential risks that they believe are being overlooked by other investors. This independent thinking has helped to differentiate them from many of their competitors and has attracted a loyal following of clients who value their considered perspective. While Ruffer maintains a relatively low profile compared to some of the larger asset management firms, they have established a solid track record of delivering consistent returns and protecting client capital. Their focus on all-weather investing and their willingness to think differently have made them a popular choice for investors seeking a more conservative and risk-aware approach to managing their wealth. The company continues to adapt and evolve its strategies to navigate the ever-changing investment landscape.

560×260 ruffer investment company ruffer investment funds london from www.ruffer.co.uk

1080×1080 ruffer investment management london edinburgh paris from www.ruffer.co.uk

1080×1082 ruffer llp investment management from www.ruffer.co.uk